Book Review

Surprises Are Not Necessarily Something to Avoid

Surprises Are Not Necessarily Something to Avoid

Looking at surprise as a purely negative event cause business leaders to miss valuable opportunities.

 
How the Dream Team Foreshadowed the Olympics’ Sponsorship Controversy

How the Dream Team Foreshadowed the Olympics’ Sponsorship Controversy

Given what happened 20 years ago after Michael Jordan won a gold medal, we should have seen the recent firestorm coming.

 
Learning How to Impact Any Audience

Learning How to Impact Any Audience

It takes approximately three minutes to establish rapport with someone and build an intriguing message.

 
The Rise of Chinese Corporations

The Rise of Chinese Corporations

Generally lost amid the hand-wringing about how China may affect on the West is the perspective of Chinese companies themselves.

 
The Power of Reputation

The Power of Reputation

For all companies, the most important asset is not found on their balance sheets but in the opinions of their customers.

 
Get Lucky: Putting Serendipity to Work in Business

Get Lucky: Putting Serendipity to Work in Business

It is often luck, more than skill or hard work, that separates a struggling start-up from its Fortune 500 counterparts

 
Fail Then Rebound Then Succeed

Fail Then Rebound Then Succeed

Thomas Edison, Lucinda Williams and Netflix CEO Reed Hastings all failed before they succeeded. And this is due more to their disposition than luck.

 
Learning from Shackleton

Learning from Shackleton

The challenges faced by Shackleton and his crew are almost beyond comprehension. For someone to put each lesson into perspective from such a harrowing and difficult scenario is stirring to say the least.

 
Understanding Innovation

Understanding Innovation

Most of the world’s highest-profile companies strive to innovate, but failing to understand “co-innovation risk” and “adoption chain risk” can leave even the most forward-thinking ideas dead on the vine.

 
What the Octopus Can Teach Us About Security

What the Octopus Can Teach Us About Security

To improve security, society should embrace adaptability — an approach that better resembles the evolutionary process of the species that thrive across the globe today.

 
Risk Lessons from Apple

Risk Lessons from Apple

Review of Adam Lashinsky’s latest book looking at the corporate culture of Apple.

 
Finding a Balance in the Internet Age

Finding a Balance in the Internet Age

Rebecca MacKinnon’ details how social media has changed the world.

 
How to Become a Creator

How to Become a Creator

Johnathan Fields’ latest asks what drives people to create.

 
Reviewing 18 Minutes, a Book Not Even Worth Five

Reviewing 18 Minutes, a Book Not Even Worth Five

There is a better way to spend eighteen minutes than reading this book.

 
How Marketers Use Imperceptible, Emotional Appeals

How Marketers Use Imperceptible, Emotional Appeals

How companies begin marketing to you even before birth.