Reputation Risk Archive
Athletes make for exciting spokepeople, but sometimes their scandals become the company’s.
To truly protect their organizations, risk managers must understand the realities of reputation risk.
Reputational risks require careful handling because, once the public’s trust has been violated, it is hard to regain.
Two-thirds of respondents to a recent survey believe that social media is either a critical or significant risk to their organization’s reputation.
Over three-fourths of people trust a company more when its CEO engages in social media.
Companies are rapidly moving to an expanded definition of reputational risk that fully comprehends the impact of social media.
By suing their fans, the Washington Redskins may have incurred the wrath of the football gods.