Ted Skinner

Ted Skinner, vice president of marketing at Fullintel, is a seasoned marketing and PR strategist, recognized as the author of the book Predictable Results: How Successful Companies Tackle Growth Challenges and Win.

Articles By Author

Reputation Red Teaming: How to Design Immersive Crisis Response Exercises

March 5, 2026

Traditional tabletop exercises focus on operational response, but red team exercises ask a different question: What will the first 48 hours of media coverage look like, and are we prepared to compete for narrative control?